• An award-winning industry innovator with over 20 years’ experience delivering cutting-edge data and analytics projects, Vicky joins Zumo from payments fintech Modulr.
  • At Zumo, she will drive the development of Zumo’s data strategy, responsibly managing and governing the company’s data whilst also realising the full value of that data as a strategic asset.
  • Vicky’s appointment caps a strong year for Zumo, which has more than doubled its headcount over the past 12 months whilst launching a pioneering new B2B solution, strengthening its green credentials and picking up multiple industry awards.

Edinburgh, 6 December 2022 – Zumo, the Edinburgh-based crypto platform, has hired Vicky Byrom as its first Chief Data and Analytics Officer (CDAO), a new leadership role responsible for building the company’s data and analytics capabilities to a best-in-class standard.

Vicky will drive the development of Zumo’s data strategy to meet the evolving needs of the business, managing and governing data whilst also ensuring the value of that data is fully realised as a strategic asset. Her focus will be on making data analytics accessible, transparent, secure and useful to the organisation.

She will be responsible for establishing a data governance committee to map data across the business, making sure new data sources are prioritised, ingested and promoted in adherence to regulatory frameworks. Vicky will also oversee the improvement of data literacy across the organisation, identifying opportunities to develop data-driven approaches to business challenges.

Vicky has over 20 years’ experience delivering data and analytics projects across both the private and public sectors, empowering organisations to effectively use their data to make better decisions. Prior to joining Zumo, she headed up the data function at payments fintech Modulr, and has also previously led the multi-award winning Advanced Analytics team for the agency Merkle UK.

In 2019, Vicky won the Data IQ award for ‘Data Analytics Leader of the Year’ whilst working at Merkle. She was also a member of the AI Steering Committee for the Scottish Government which developed the country’s first AI strategy.

Vicky Byrom, Chief Data and Analytics Officer, Zumo, said: “I’m a self-confessed data nerd and have spent my career bringing profitable order to data anarchy. Lots of organisations claim to be data-driven, but most don’t do it very well. That’s because data is often an ill-considered afterthought.”

“It’s hugely exciting to join Zumo, a well-respected company that wears its green credentials on its sleeve. It’s an opportunity to work with the very best in fintech. I’m looking forward to helping Zumo use data in a more proactive way. It’s a big asset that can inform customer and business processes as the company moves from start-up to scale-up.”

Dagmara Aldridge, Chief People and Culture Officer, Zumo, added: “This is a fantastic hire for Zumo. Everyone knows the power of data and Zumo is no different. Shared, trusted data breaks down silos and provides real-time visibility into activities across the organisation, enabling sustainable growth, aiding automation and faster delivery of value to our end customers. In addition, as we scale responsibility and customer contact increases, a data-driven 360-degree view of the customer will help Zumo maintain the human touch and provide product intelligence. And Vicky is one of the best in the business when it comes to harnessing and extracting maximum value from data in a responsible, compliant manner. Vicky will also help to upskill her colleagues, boosting data literacy skills throughout the business.”

The latest in a series of senior hires for Zumo, Vicky’s appointment caps a fine year for the company, which has now more than doubled its headcount over the past 12 months.

Following massive growth for the Zumo App, the company launched Zumo Enterprise earlier this year, which is the UK’s first full-stack B2B ‘Crypto-as-a-Service’ platform that supports financial institutions and fintechs keen to offer crypto solutions. Zumo has also joined the World Economic Forum’s Crypto Sustainability Coalition as a result of its industry-leading decarbonisation work. In recent weeks, Zumo’s successes have been recognised at City AM’s Crypto AM awards 2022 (Best Application of ESG) and the AltFi Awards 2022 (Crypto Company of the Year).