Navigating the UK’s Financial Promotions regime with Zumo

Zumo is pleased to introduce its exclusive UK Financial Promotions compliance solution, designed to support crypto market players retain revenues from their current UK customers whilst showing credibility and trust.

As one of the few firms registered with the FCA under the crypto-asset regime, and provider of a crypto-as-a-service platform and retail mobile app, we extend our regulatory compliant solution to provide service continuity to your UK customers.


Your benefits

Peace of mind

A fully done-for-you alternative, with the operations and compliance requirements taken care of for you.

Retained revenues

A compliant way to retain revenue with a revenue share from your customers passed on to the Zumo platform.

Enhanced trust

Demonstrate to your customers and stakeholders that you prioritise regulatory compliance, boosting your brand’s credibility.


When the financial promotions regime comes into force on 8 October 2023 there will be three routes to lawfully communicate cryptoasset promotions to UK consumers:

  1. The promotion is communicated by an FCA authorised person
  2. The promotion is made by an unauthorised person but approved by an FCA authorised person
  3. The promotion is communicated by a cryptoasset business registered with the FCA under the Money Laundering, Terrorist Financing and Transfer of Funds Regulations 2017 (MLRs)

Promotions that are not made using one of these routes will be in breach of section 21 of the Financial Services and Markets Act 2000 (FSMA). Failure to align with these directives could lead to severe legal and reputational consequences for crypto firms operating in the UK.

In line with the above, we’re providing a solution to firms who wish to operate within the UK crypto asset market.